One of the most common things I hear from people who are starting this business is “I don’t want to be salesy”. WHEW! That’s seriously a relief because I don’t either! I’m not a salesman and I despise feeling salesy.So…. don’t be salesy! Avoid salesy terminology. You know the type….
-Order TODAY!
-Ask me how!
-You are NOT going to want to miss this!
-SALE SALE SALE!
Rule of thumb… if you can hear it being said in a used car commercial, don’t say it. My best recommendation is to talk like you would with a friend, in a conversation. When you find a great shirt at Target or a pair of jeans that fit just right, you tell your friends. As you fall in love with your products, shout it from the rooftops! All good things are meant to be shared.
You can totally tell if someone is giving info just to make a sale or if they’re giving info because they’re obsessed with something. Think about how you would share about something if there were NO money to be made, and do that.Example: “Trying ________ (alkalime) today. They say it ____________ (balances my pH). Here it goes, down the hatch! I’ll report back on how we feel about it.”
“Stuck in traffic on my morning commute. I just got a bunch of these essential oils. Not sure exactly how they work yet, but I tried the Stress Away one and it made the drive a whollleeeeee lot more chill.”
So, we do this “selling” thing differently than most. And that is such a good thing! Our goal is genuinely to SHARE and to get these oils into as many homes as possible because we know what they can do. Heck, I think most of us would give them out for free if we could!
From our genuine passion comes the desire to share far and wide, and I want to make sure that in our sharing we really are setting ourselves apart from the other marketing that is out there. Nobody likes the salesy posts that can sometimes overload our social media feeds. We want to be so different than that.
And here’s another thing… you do NOT have to be an expert and know ALL THE THINGS before they even start. Your friends do not need you to be a scientist. Loving that lavender in your diffuser? Tell your friends! Glow serum has you looking ten years younger? Share all your secrets! Tell them why YOU use your Thieves oil. Tell them what it does for YOU. That is what they want to hear.
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